Sacramento Zoo: Interpretive Signage System Proposal

Experience Design / 11x17 Book

The concept of the Biodiversity Hotspots can be challenging to explain so we proposed to do so graphically, through interaction and interpretive signage elements.

We chose to highlight one animal from each biodiversity hotspot area, and we created an icon for that animal. We decided to have these icons as cutouts to visually represent the fact that these animals are vanishing or endemic.

To help narrate the story of the animals, environment and people that live in each hotspot we propose using “totem poles” that can be placed around the zoo near animal exhibits. Historically, totem poles were used to tell a story or record an event; so proposed to build contemporary totem poles that would act ad interactive story telling devices as the middle portions of the pole would be movable.